PRIVACY POLICY

Privacy Notice

American Tire Stores & Service Centers (the “Company”) is committed to maintaining robust privacy protections for its users. This Privacy Policy (“Privacy Policy”) is designed to help you understand how we collect, use, and safeguard the information you provide to us, and to assist you in making informed decisions when using our Service.

For purposes of this agreement, “Service” refers to the Company‘s services accessible via our website at www.americantireservicecenters.com, where users can read, share, participate in surveys, view images, provide comments, and contribute news related to the tire and automotive industry in America. The terms “we,” “us,” and “our” refer to the Company. “You” refers to you, as a user of the Service.

By accepting our Privacy Policy and Terms of Use, you consent to our collection, storage, use, and disclosure of your personal information as described in this Privacy Policy.

Information We Collect

We collect both “Non-Personal Information” and “Personal Information.” Non-Personal Information includes data that cannot be used to personally identify you, such as anonymous usage data, general demographic details, referring and exit pages, URLs, platform types, user preferences, and the number of clicks. Personal Information includes only your email address, which you submit through the registration process on our Site.

Information Collected via Technology

To activate the Service, you only need to submit your email address. No additional personal information is required to use the Service afterward. However, to improve the quality of the Service, we may track information provided by your browser or software application, including the website you came from (the “referring URL”), your browser type, the device used, the time and date of access, and other non-identifying data.

We use cookies, which are small text files containing a unique anonymous identifier. These are sent to your browser from our servers and stored on your computer’s hard drive. Cookies allow us to collect non-personal information and keep a record of user preferences. We may use both session cookies, which expire when you close your browser, and persistent cookies, which remain on your computer until manually deleted.

Information You Provide by Registering for an Account

In addition to information collected automatically, you may choose to create a personal profile by registering with the Service. This involves providing your email address, username, and a password. By registering, you authorize us to collect, store, and use your email address in accordance with this Privacy Policy.

How We Use and Share Information

Personal Information:

Except as stated in this Privacy Policy, we do not sell, trade, rent, or otherwise share your Personal Information for marketing purposes without your consent. We may share it with vendors who perform services for the Company, such as email delivery providers. These vendors may only use your information under our instructions and in accordance with this Privacy Policy.

We use the Personal Information you provide to communicate with you, respond to inquiries, provide technical support, and inform you about promotional offers and updates.

Non-Personal Information:

Non-Personal Information is used to improve the Service, personalize user experience, and analyze usage trends on the Site. We may share non-personal information with partners, advertisers, or third parties at our discretion. This Privacy Policy does not restrict our use or disclosure of non-personal information.

In the event of a merger, acquisition, or sale of Company assets, your personal information may be transferred as part of that transaction. You acknowledge and consent to this possibility, and that any acquirer may continue to use your information as described in this Privacy Policy.

If our information practices change in the future, we will post the changes on this page so you may opt out if desired. We encourage you to review this page periodically.

How We Protect Your Information

We implement security measures to protect your information from unauthorized access. Your account is secured with a password, and we recommend not sharing your credentials and logging out after each session. We also use technologies like encryption, firewalls, and secure socket layer (SSL) technology.

However, no security system is impenetrable. By using our Service, you acknowledge and accept the risk that your information could be accessed or compromised despite our precautions.

Your Rights Regarding Use of Personal Information

You may opt out of receiving promotional communications at any time by following the unsubscribe instructions in our emails or by updating your preferences in your account settings. Even if you opt out of promotional messages, we may still send you important administrative messages, including updates to this Privacy Policy.

Links to Other Websites

As part of our Service, we may provide links to or compatibility with third-party websites or applications. We are not responsible for the privacy practices of those websites or the information they collect. This Privacy Policy applies only to information we collect through our Site. We encourage you to review the privacy policies of any third-party websites you visit.

Changes to Our Privacy Policy

The Company reserves the right to modify this Privacy Policy and our Terms of Service at any time. We will notify users of significant changes by emailing the address associated with your account or by placing a notice on our website. Material changes will become effective 30 days after notice is given. Minor updates take effect immediately. Please check this page regularly for updates.

Contact Us

If you have any questions about this Privacy Policy or our practices, please contact us directly. If you believe we are not abiding by this Privacy Policy, you should contact us immediately.

Frequently Asked Questions

Got questions about choosing the right tires? Check out our FAQ for quick answers!

What is tire identification number and where can I find it?

The Tire Identification Number is the serial number and manufacturing date of your tire. Each tire must be registered with the manufacturer in order to be used for safety standard certification and for tire recalls. You can easily find the Tire Identification Number by looking at the tire’s sidewall. The serial code starts with “DOT” and followed by the 8 - 13 characters that represent its date of manufacture.

What is the proper load rating for my vehicle?

Automobile manufacturers run through some tests to know the maximum weight capacity of your tire depending on its size and pressure. Load rating is identified in alphabetical order and can be found on the sidewall of your tire. You have to look for the Gross Vehicle Weight Rating of your vehicle which can be found in the owner’s manual. Then with the load index of your new tire, multiply it by four to get the maximum load capacity. You should get higher results than GVWR to get correct rating.

How to determine the tire warranty rating?

Online Wheels Direct will assess the overall tire warranty rating through the aspects of the following: tire components, tread life, conformity, balance, warranty period, and other notable manufacturer’s warranties that can be applied. Check the authorized warranty handout for more specific details.

How to identify the proper air pressure for my tires?

Since the proper air pressure is provided by your automobile manufacturer, you can check the tire information label and owner’s manual.

Is it fine to use two winter tires only?

You can use two winter tires but it would cause problems in the long run. It is highly recommended by the leading vehicle manufacturers to use all four winter tires for safe winter driving experience. Driving in winter condition is challenging when you are not using proper tires. When you install four winter tires, it can improve the handling control and balance of your vehicle. It is important to keep the traction at same level in order to avoid losing the traction control system.

How to know my tire size?

You can simply check the sidewall markings of your current tire and look for tire dimension. Tire size looks like: P215/65 R15 which includes the Tire Type, Tire Width, Aspect Ratio, Construction, and Wheel Diameter. If you are uncertain about your tire size, you can also use the Online Wheels Direct feature - Shop for Tires by Vehicle. By simply entering your vehicle model, we will provide available tires specifically for your vehicle. Then you may also choose for Original Equipment replacement or upgrade and other tire specifications.

How will I know which tire size suits my vehicle?

If you are not sure which tire size to get, simply check the sidewall of your Original Equipment tires or the owner’s manual to verify the size. You can search on Online Wheels Direct site for specific vehicle to get the appropriate tire size. You can modify your search if needed. Just always consider the tire diameter, speed rating, and other sidewall markings. You can also visit Online Wheels Direct distribution center or call our representative for assistance.

Have Questions?

We’re Open in Hollywood CA

Do you need assistance selecting the proper tires for your vehicle? Our team of highly qualified experts is ready to assist you with their knowledge and enthusiasm. Simply pick up the phone and call us. Alternatively, send us an email or a text and we can talk.

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